We can all do that, can't we?

Ok there are millions of people out their who claim they can get your web site ranked number one in the Internet search engines and some will charge you a small fortune to do so.

There are also a million theories as to how this is best achieved but I am going to tell you the truth based on simple research and simple tests I have carried out myself.

Fact ! You'r number one

Firstly back to the first statement that there are lots of SEO companies who claim they can get your site ranked in the top ten, there is nothing hard about this.
Take any name of a site you know and type it into any search engine and provided the name of the site matches the actual domain name it will naturally be number one or very close to it.

The important conclusion to note here is search engines generally look firstly for a domain name matching your search term however some search engines may favour another domain containing the searched for word in its actual domain name.
I will explain how this can happen later.

Have you got your own name?

Making comparisons like this allows you to quickly realise that the domain name you chose will decide your ranking and success however the main problem here is most words in the dictionary are already taken so if you was thinking of making a web site about cats for example called cats.com forget it.
For most people it is not even possible to register you own birth name!

Call it, what it’s about

Ok so if you can’t call your domain cats be more specific and add an additional term like domestic-cats or even domestic-tabby-cats this will greatly increase your chances of being found by searches consisting of those words.

First at your game

If you go for a totally unconnected or meaning less word like zeebodo.com then you will have to rely on advertising and building a brand as Facebook have done.
Note sites like Facebook and Ebay were new ideas and have become successful by everybody talking about the great new craze.
Now everybody is attempting to reinvent the wheel by copying the idea but unless you are going to spend a small fortune on advertising too and building that brand not one of the copy cats will ever come close.
It is even doubtful any copies even with heavy advertising will ever come close as we i.e. the public tend to stick with what we know and trust.
Success will come to the radically new ideas which we are yet to discover.

More is better than one

Ok so lets assume your not inventing a new craze and you wish to make a web site offering some service.
If you can’t register the actual service name use the service name with another word relating to that service.
For example relaxing-massage.com or jimmies-cars.dom this will ensure you site will be ranked somewhere for that term even if not in the top ten.
Once word and mouth gets around and jimmies cars is recommended to another you will be easily found on the internet by simply typing jimmies-cars.

IL put a spell on you

It is important here to recognise that any oddly spelt words or just hard to spell words should not be used however some success has been achieved by registering names similar to existing top and well know sites only misspelled.
A surprising number of hits can be achieved this way.

The key words

As explained your domain name ideally should be made up of words that explain what you do or in the case of a brand who you are, these words can be termed key words.

You should use keywords throughout your website relating to your topic however the more words you use the more each word becomes diluted and equally the more often a word is used the more powerful it becomes.

For example a web site selling car parts which includes words such as cars, oil and brake disks will be competing with millions of other sites selling the same parts.

If you only sell oil for example you will have less competition for a search of car oil and as a result a higher ranking than the site with many car part names.

To best explain this consider there are 100 sites selling cars.
Searching for cars returns all 100 searches.
Suppose 50 of them also sell fast cars.
Search for fast cars and you will only get half the number of results.
This increases one of the 100 car sales sites chances of being found by 50 % by using the words fast cars.

The balancing act

Few services just offer one product so the trick is to make a balance and maximise or highlight your main product or speciality.
This is achieved by tuning your keywords to form the correct density or just better known in the trade as keyword density.
All SEO theories agree this is a very important exercise.

Obtaining the correct keyword density balance

This can only be achieved by editing the content of you web site despite what some companies will tell you it is imposable to make a site rank number one without optimising the content for the correct keyword density and in some cases this may mean radically rewriting the content of your pages, removing non relevant content and making good use of your keywords in the text.

The right tool for the job

Keyword density is a complicated affair and the result is based on the number of times words are used and where and how they are used.
Fundamentally the rules are simple but in practice it is beyond most programmer’s abilities to simply look at a page and determine its top keyword phrases.
Professionals use programs or tools which analyse the page or site to help you make changes and optimise the content.

Done correctly vey good results can be achieved however there are many tools available for this task and again SEO businesses making and selling SEO tools will all tell you their tool is the best but in reality having used some of these tools analysis results vary considerably.

So what is the truth

You need to go back to the beginning to discover the truth about SEO and that is SEO optimisation is a myth, as explained in the beginning if you have a domain called ranknumberone.com  and you search for that exact phrase then you will be found at position number one, basically any site is already ranked number one by its name.

Sites can however have their position improved or even decremented by SEO theory’s and we can only guess at what these are and how they work as they remain closely guarded secrets because if everybody really knew how google ranks a site and we all adopted that method every site would rank the same, their would be no competition and google would crash and burn.
By keeping the knowledge secret allows them to be the almighty power but please recognise this has only been achieved by building a brand recognised the world over.
 

That can’t be true

Of course it is, google is a search engine, they breath and sell search but type search engine into google and although google is currently the highest ranked web site in the world sitting comfortably at position one, it dose not even return itself on the first page in a string search for search engine.
That can raise several theories, one is it could not possible return itself first as it would be criticised for not offering impartial advice or secondly because google is now so big it dose not need to use the word search in its domain name or even on its page as everybody knows who they are and what they do.

Do you need anymore proof?

Congratulations !! You are now ranked Number 1

 

 

 

 

 

 

 

 

SEO secrets revealed

What character should I separate words with in my domain name?
How important is the order of the words in my domain name?
Is their a maximum to the number of words I should use in a domain name?